Posted by Susanne Dansey

The Diverse Roles of Women in IT


The lovely Katrina CollierĀ on behalf of Computer Weekly interviewed me to record my perspective on the roles women take within the IT industry. Take a look! Other episodes from Katrina and Computer Weekly can be found here: Shelley Fishel – The IT Training Surgery Joy Matthews – The DMW Group Amy Lynch – Thoughtworks Wendy … Continue reading

Livery Failure

Livery Failure


  Taking every opportunity to promote your company is important. It ensures that even if it doesn’t immediately compel a potential customer to connect with you, it helps serve as a reenforcement of your brand. In the image above you can see how those charged with the livery design of these Starbucks vans got it … Continue reading

The Importance of Channel Conflict

The Importance of Channel Conflict


Conflict in the IT Channel has always been around exists as a result of the friction created by businesses sharing the same ecosystem but with differing priorities. The word ‘conflict’ often has negative connotations but from it can arise some really interesting new ideas and results. Therefore it’s important not to shy away from conflict … Continue reading