[This post builds on a similar one written back in 2010 but given it's often overlooked by even the most 'marketable' companies, it's worth a re-cap.] Recipients of your emails don’t necessarily just read the content of your message; they will read your signature and the content that you provide them with. So how do … Continue reading »
Filed under Social Media …
Get on the Write Side of your Customers
Looking for ways to add value to your customers’ customer relations? No? Why ever not?! The secret to any sale is to uncover a problem(s) your customer is struggling with and help them solve it. By focusing on helping your customer succeed, you will stand yourself in good stead for a long-term successful business relationship. … Continue reading »
The Infliction of LinkedIn Laziness
When are sales managers going to realise that suggesting their team use LinkedIn as a tool is not enough? Educating them about how to effectively use it would be far more efficient. Don’t most realise that it involves at the very least a little bit of social decorum? It should hardly be of a surprise … Continue reading »
The Importance of Social Strategy as part of your Plans for 2013
Here’s our Susie presenting to the UK reseller audience at CompTIA’s EMEA Member Conference in London last month. It was her first outing and we here think she did a rather good job! Susie helped me to explain further the compelling reasons why businesses should look to incorporate social strategy in preparation for 2013. This … Continue reading »
The Cinderella Moment
Imagine if you spent one entire working day sitting on our social networks listening to everyone’s opinions, statements, and recommendations. In one day, you could come up with the best business model in the world. That is, it would be the best in theory but not necessarily the best for your business. I like many … Continue reading »
Top 10 Strategic Technologies for 2013
It’s always interesting to know what’s coming out from Gartner around this time of the year to see roughly what vendors will be populating their slides with for the next few months. Here’s your chance to be one step ahead of them! Here is Gartner’s top 10 strategic technologies for 2013 a la Susanne-style with … Continue reading »
