[This post builds on a similar one written back in 2010 but given it's often overlooked by even the most 'marketable' companies, it's worth a re-cap.] Recipients of your emails don’t necessarily just read the content of your message; they will read your signature and the content that you provide them with. So how do … Continue reading »
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The Infliction of LinkedIn Laziness
When are sales managers going to realise that suggesting their team use LinkedIn as a tool is not enough? Educating them about how to effectively use it would be far more efficient. Don’t most realise that it involves at the very least a little bit of social decorum? It should hardly be of a surprise … Continue reading »
The Importance of Social Strategy as part of your Plans for 2013
Here’s our Susie presenting to the UK reseller audience at CompTIA’s EMEA Member Conference in London last month. It was her first outing and we here think she did a rather good job! Susie helped me to explain further the compelling reasons why businesses should look to incorporate social strategy in preparation for 2013. This … Continue reading »
Are Marketers in IT Scared of Social Media?
I think some marketing professionals are really scared of the leap into social media and the concept of social business. I know I used to be. A recent Harvard Business Review showed that 50% of the 250 organisations taking the “Social Readiness Assessment” still had a negative attitute to social media. But why and what … Continue reading »
Seeking out Alternative Business Opportunities
I’m beginning to feel more and more comfortable laying my brain out on the table for others (and particularly strangers) to understand more about how I’m wired and why I am building this business. It is not always easy but in doing so, it leaves space in my mind for new ideas and thought processes. … Continue reading »
Susie’s Seven Weeks in the Cowshed
It’s been just over seven weeks since I joined the herd at Purple Cow Ideas Management. What a seven weeks! It’s not just my working life that has changed. It is my outlook on life in general. Susanne’s vision and the Cowshed journey has got under my skin. These are just some of the changes … Continue reading »
