Susanne is a respected member of the IT Channel.
She has a wide range of skills and a great track record in achieving change in and through organisations.
There are four areas in which she specialises:
- She works as a consultant with primarily technology focused businesses in the private sector. She uses an original approach to sales and marketing to achieve the best results for staff and customers.
- She acts on behalf of businesses helping them to work successfully with third party and outsourced organisations such as web designers, marketers, and strategic partners.
- She helps create opportunities for customers and clients to listen to organisations such as technology vendors and provide valuable feedback that create mutual growth opportunities.
- She is a notable public speaker on holistic sales, customer relationships, talent in the workplace, leadership, and technology trends. She chairs advisory councils with a sense of with, commitment and professionalism that ensures that each is a stimulating success.
Susanne knows what it takes for an organisation specialising in technology products, software and services to be remarkable in the marketplace. Having spent several years as a reseller she moved into distribution and then to one of the largest and most innovative vendors in the world. This has helped her build up a deep vertical knowledge of the Channel that she now re-invests in her clients to help them grow.
Purple Cow Ideas Management exists to help technology organisations rework their businesses to build, deliver and enhance their relationships in order to improve sales and business sustainability. We affect every aspect of the business with the goal of enabling better quality of sales and a better selling experience for our clients. What we do is not always straightforward, but through overcoming various challenges we face with our clients we realise it takes a mixture of elbow grease and great ideas to be successful.
Purple Cow has established itself over the years within the Partner Communities of HP, Microsoft, Symantec and CompTIA both from a UK and worldwide perspective. Susanne has successfully mentored and worked with many business owners in the SME space all over the world. She also lends her time to the local communities to assist young people coming into our industry as an active Young Enterprise Ambassador.