Appreciate What Already Exists

Sometimes when we focus too much on what we do, we potentially miss the opportunity to see new ways in which we can promote to new and existing customers.

Countless brands and products have fallen by the wayside for many different reasons but it is always interesting to see how a familiar household name such as Shreddies found a new way of approaching their market.

Check out the video below; safe to say that not everyone thinks like this, however I love the way the advertising company responsible for this promotion turned something on it’s head quite literally.


If the video doesn’t show click here to view it. The main website promoting Diamond Shreddies can be found here.

Other examples that exist include Microsoft Windows Vista/7 and the look and feel to compete in a Mac influenced market, Skoda with their status in the car industry, and Nike with their ‘Just Do It’ slogan from 1988.

Susanne Dansey is the Managing Director of Purple Cow Ideas Management – an organisation that facilitates a paradigm shift in the collaborative nature of the ICT Industry. You can follow her on Twitter and join the conversation on Facebook.



2 thoughts on “Appreciate What Already Exists

  1. Great marketing and the use of online video to get the message out. Susanne you are still a great influence in the community. Great job pointing this out.Stuart CrawfordCalgary, AB

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