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I’ll keep this brief as the title of this post really explains it all.

If you are looking to stand out in the crowd, you need to be different.Screenshot from my presentation

You need to be remarkable.

You need to be a Purple Cow in a field of average brown cows*

Now that’s remarkable.

Find the people who are listening and tell them what they want to hear.

Stop confetti marketing. Stop copying what your competitors are doing just because you fear losing out.

Stop. Just stop.

And think…

What is it your customers and clients want? What is it you are spending your hard earned cash on to help grow your businesses? Will your clients be happy that you’re spending the profits on something that benefits strangers?

Seriously, the riskiest thing you can do right now is be safe.

The safe thing to do is to be on the fringes. Be remarkable.

If your communication strategy (do you have one?) is the same as the guy next door, then what you risk doing is give your clients more work. You make them think more than they were prepared to.

You aren’t friends with everyone in the world. You have a close knit group of friends who you can trust and rely on.

Why do business differently?

Engage. Engage. Engage. And do it well.

Get your customers and clients on your side and you won’t have to send out formal and un-engaging emails. They’ll do the promotion for you because you deserve it.

So no more shouting to everyone.

Listen to your clients and the next thing you’ll be doing is talking to those that matter.

‘Organic’ growth is just an excuse for accidental business.

If you set out to do a good job and achieve it, then you deserve to associate your growth to that. Word of Mouth marketing works wonders when you get it right.

Just how you do it is down to you as a result of some purposeful planning.

*no offense brown cows. I’m sure you’re very nice, but I keep looking at the purple cow next to you and to be honest, it’s much more interesting…

Susanne Dansey is the Managing Director of Purple Cow Ideas Management – an organisation that facilitates a paradigm shift in the collaborative nature of the ICT Industry. You can follow her on Twitter and join the conversation on Facebook.

 

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