Flying Purple Cows!

Robert Crane from the Computer Information Agency (CIAOPS) in Australia recently interviewed me on the ‘B’ of SMBs.

Whilst we discuss the subjects from a technology standpoint, you’ll see that what we say applies to anyone in the realms of small business.

Subjects discussed:

  1. SMB Business
  2. Leadership
  3. The importance of vision
  4. The effect of cloud computing in SMB
  5. Flying insects!

I really enjoyed the comfortable discussion I had with Robert and I appreciate and admire the passion he applies to the work he does for others.

If you are interested in contributing to Robert’s efforts, I encourage you to contact him at and keep this momentum driving remarkable conversations.

Details of the Need to Know podcasts are available here: (Episode 3 = 65MB, 70mins)

or you can download it directly from

Further reading:

Delivering Happiness, a path to profits, passion, and purpose.’ by Tony Hsieh

‘Purple Cow’ by Seth Godin

‘The E-Myth Revisited’ by Michael E. Gerber

‘Rework’ by Jason Fried and David Heinemeier Hansson

Wealth Dynamics Profile Test – understand what strategy you should follow to build on your wealth

The Evolution of the Trusted IT Advisor.’ an article published by Scott Barlow for ChannelPro-SMB

‘Solve a Problem, Not an Idea’, an article published by Larry Walsh for Channelnomics

Susanne Dansey is the Managing Director of Purple Cow Ideas Management – an organisation that facilitates a paradigm shift in the collaborative nature of the ICT Industry. You can follow her on Twitter and join the conversation on Facebook.



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