Clear Consistency should be Child’s Play


Here’s an excerpt from a post published on ‘Parenting Tips’.

I’ve replaced certain words to emphasise a very subtle (and important) point to remind yourselves about caring for your clients. The replacing words are in italics.

From the day your child is born you bring a new client on board, he begins to learn about the world around him your business. They learn what they can trust, and what they cannot trust. As children your relationship grows, their young minds continue to reprocess the messages that they receive. In order for them to make sense of those messages, they need to be consistent.

When parents ICT Providers are consistent from the start, children clients learn what they can expect from their parents suppliers. This helps in the bonding process. Consistency gives a child client a sense of security. They know when they cry complain, a caring parent ICT supplier is going to be there with a bottle or ready to change a diaper (I’ve left that in and you can replace as appropriate). Babies Clients with consistent parents service experience less anxiety. They learn they can rely on their parents ICT Providers and trust that their needs will be met.

Keeping regular routines with a child client is also an important part of consistency. Days are less chaotic and arguments more infrequent if a child client knows what is expected of them upon rising, after school, or when going to bed signing up, working with, or moving on after the relationship has ended. Consistency helps a child client develop a sense of responsibility in that they know exactly what is required of them.

Children Customers are also less likely to test boundaries or push limits that are firmly set when they know that there will be consequences for deviant behavior. They learn that “no” means “no.” Consistency teaches children cause-and-effect relationships, which helps them as they grow with their ability to make wiser decisions.

I’ve left the next paragraph as it is because hopefully the example should resonate in some way with you regardless of what you do as a business:

Inconsistency can lead to a number of problems because of the messages it sends. Consider this example: a child begins to act silly at the dinner table one night. Because you are in a good mood, you laugh, perhaps even join in a bit. You see no harm in a little goofing off. The child gets the message that, not only is it okay to behave this way, but that it is a good way to get attention. A few nights later, the child acts up again. This night, however, you are in no mood for it. You had a bad day at the office and are tired. You say harsh words, make threats, or perhaps punish the child. The other night you did it yourself, so the child doesn’t think it is the behavior that is wrong. The child is now confused, perhaps feeling anger and resentment towards you. This can lead to rebellion. Rather than learning what is and is not acceptable behavior at the dinner table, your child has learned that you are unfair, and is still unclear on what constitutes proper behavior.

It can be difficult for a parent business to maintain the consistency a child customer needs in this busy world, full of over stimulation. We don’t want to be the bad guy; we don’t want to feel we are being harsh or unyielding. We’re overworked and tired, and an extra 15 minutes of television watching, or letting a broken curfew slide half a day of our time for free doesn’t seem like it will be the end of the world. However, the more leeway we give our children clients when it comes to keeping routines and following rules, the more incentive we are giving them to try to push those boundaries even further.

If you have not been consistent with your child customer, it is never too late to begin. You may find it difficult when beginning to instill good habits and enforce rules. You will most likely be met with resistance that will test your own patience. In the long run, however, developing consistent routines, boundaries and consequences will benefit both you and your child clients.

… Funny how what we are encouraged to instil at an early age with our children isn’t re-iterated in much of our professional lives. Think on and book some time in with your team to find out how you can improve your levels of consistency on every aspect of your business for the forthcoming new year.

Susanne Dansey is the Managing Director of Purple Cow Ideas Management – an organisation that facilitates a paradigm shift in the collaborative nature of the ICT Industry. You can follow her on Twitter and join the conversation on Facebook.

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