Here are the SMB Group’s Top 10 SMB Technology Predictions for 2011. A more detailed description of each follows below.
1. Mobile Commerce Lifts Off
2. SMBs Demand that Vendors Bring Order to Social Media Chaos
3. App Stores Become a Key Information Source and Channel for SMBs
4. The Shift to Cloud Computing and Software-as-a-Service (SaaS) Becomes Irreversible
5. A New Cloud Channel Model Forms
6. The Transition to the Insight Economy Gets a Bit Easier
7. Tablets Add Fuel to the Mobile Applications Explosion
8. Better, Faster Integration Becomes a Key Business Solution Differentiator
9. Hybrid Computing Requirements Accelerate Virtualization Adoption
10. Continued Convergence of Unified Communication and Collaboration Suites
(You can download their more comprehensive white paper here)
Don’t just forward this post or the white paper to your colleagues in the hope that they’ll read it. They may skim through it, but to understand what grabs their attention, sit down over a cup of tea and some biscuits and go through each point to see what gets them excited.
2011 is going to be a challenging year for most and it’ll be important to play to your strengths. That means amplifying your company’s passions and ideas. You’ll also find out where they are sketchy on their understanding i.e the various definitions of Unified Communication and Cloud, as well as where your capability gaps are.
Be aware that your clients, new or existing, may not be asking for these trends specifically but they will definitely be thinking about it, especially if they are experiencing some degree of it at home.
For those on their own, pick up the phone and book some time with a colleague or peer to chew through ideas… you may find some exciting opportunities to strategically collaborate as a result.
2011 is a matter of days away, what will the next 365 days look like for you and your business?
Susanne Dansey is the Managing Director of Purple Cow Ideas Management – an organisation that facilitates a paradigm shift in the collaborative nature of the ICT Industry. You can follow her on Twitter and join the conversation on Facebook.