Websites are great aren’t they? Despite the growing interest in social media and their associated platforms such as Facebook, LinkedIn, and Twitter, it is our website that so many of our potential clients go to visit in order to understand more about us.
Like many businesses at the start of their life, when a website is built and uploaded, we tend to be very excited about telling everyone about what we are up to and why we think they should pick up the phone and call us. Trouble is, months or even worse, years later, if we don’t keep it up to date, or indeed relevant, we start to look a little shabby around the edges. Hardly the image we were looking for when we first started out…
Out of date hyperlinks, a lack of ‘recent’ news, or tired wording, all contribute to a negative or worse, neutral impression of your site and your business.
Why not spend some time going through your website and perform a winter tidy up? Have a look at some other sites of a similar nature to yours and glean some new ideas. Try and spot how many similarities you have with your competitors and remember that you have to stand out from the crowd; be that Purple Cow in the herd of brown cows!
You may also want to try to play around with the wording on your site but keep what you say relevant, and ensure that it is compelling reading. This is your chance to shine and you have to grab the reader’s attention quickly. Using colour and pictures to attract and retain readers effectively and avoiding stock photos where possible also helps you illustrate what it is you do.
Check your hyperlinks, strategically link to others sites (this helps web bots connect better), and think about how you can deliver value to your readers right from the get-go. This may be a relevant whitepaper or an open invitation to a forthcoming event, even if they chose not to take you up on it, they will acknowledge that you are a passionate about sharing knowledge, and that’s a good thing!
Remember, if you and every other MSP tell the world you’re all MSPs with all the same qualifications and services portfolio, then how will your customers know they have choice?
Susanne Dansey is the Managing Director of Purple Cow Ideas Management – an organisation that facilitates a paradigm shift in the collaborative nature of the ICT Industry. You can follow her on Twitter and join the conversation on Facebook.