Outsourcing in 2011: Handle with Care


A quick scan on the Internet, and it won’t take long to find a plethora of people, businesses, and events offering to help transform your business. Too many cooks in this market can lead to noisy confusion and even encourage some to capitalise on the FUD floating around in the community, in the media, and on the balance sheet. In the end do we risk a trend that sells on fear as opposed to positive positioning? How depressing…

No matter how much you financially invest in an outsourced business development project, if you choose to leave all the hard work to everyone else you’ll never get the return you wanted.

When seeking out the services of others, the best thing you can do for the relationship is be primed to play your part. You need to realise you have a responsibility to the company you outsourced work to even if that initially means breaking a sweat. At the end of the day, those who you partner with have their own benchmarks to fulfil and unless they take equity in your business, the future of it rests solely at your feet; not theirs. If that were the case, thousands of large corporations with partner programmes would have fallen by the wayside long ago.

You should focus on your strengths and communicate them accordingly and bring in others to help strengthen your message. Businesses looking to outsource aspects of their operations must source partners who share similar visions and hold the same values. Businesses that use their relationships to abdicate responsibility as opposed a strategic delegation set themselves up for a fall.

Before you embark on any new outsourcing projects in 2011, ensure that you have a handle on your own affairs. Failure to do so leaves you exposed to mis-managed expectations and poor long-term implementation that at the end of the day lays firmly at your feet.

Susanne Dansey is the Managing Director of Purple Cow Ideas Management – an organisation that facilitates a paradigm shift in the collaborative nature of the ICT Industry. You can follow her on Twitter and join the conversation on Facebook

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