You’ll find it tough to deny that numbers don’t help us make opinions and experiences a stronger proposition to others.
And you’ll find it tough to convince a stranger that you’re fantastic without having quantitative evidence to support what you say.
It’s not a case of blinding someone with the science but since business confidence is at a low and people are cautious with their budget spending, you’re never going to ever prove you’re worth it just because you said so.
Now is the time to pull a few reports and see exactly what you’ve retrospectively achieved. It’s time to put the ‘R’ back into ROI both in terms of what you AND your clients have invested in on your business.
Having numbers to hand gives a quick, high-level pulse checks on your business like a welcome mat to your house. It prepares you and your clients to take the next informed steps.
Just don’t be quick to assume numbers are the be all, end all either. A 35% increase in revenue might only be £1,000; on the other hand, it could be £100,000. 90% of people may say they love a product on the international market, but it means nothing when the number of people interviewed was only 10.
Be encouraged to embrace numbers and the context it provides to your business. Those who failed in mathematics at school still know that numbers in the black are better than those in the red and we all know at least one person who searches the web in search of a bargain.
Financial and quantitative data fortify your qualitative information – try not to let one exist without the other.
Susanne Dansey is the Managing Director of Purple Cow Ideas Management – an organisation that facilitates a paradigm shift in the collaborative nature of the ICT Industry. You can follow her on Twitter and join the conversation on Facebook.