Think Fridge.

Ever noticed how you and other households use their fridges for more than just preserving food?

We leave jotted messages for one another, post photos of friends and family, and pretty much anything that we want to be reminded of when we pass by.

What we’ve done is adapted the fridge to serve us in a way that I’m sure many manufacturers are trying to monetise.

There are thousands of things in our lives that we adapt to better support our lives. The better we can adapt them, the better the chance us as customers of becoming loyal to a brand, product, or organisation.

Long gone are the days where products were bought and sold on the basis of the amount of technical wizardry operating behind the scenes. All we want is something that does what we need it to do, and we’ll figure out the rest. What’s more, if you let us, we’ll tell you how we use it and maybe you can use it to sell to others.

From the moment you hit the power button, your mobile phone, laptop, iPad, or PC becomes yours. Web browsers, applications, and themes, all help users create their own personalised space for working. If it’s only natural for someone to treat their fridge more than just a food store, then it shouldn’t be a surprise to anyone that they’ll do the same with technology.

Once we understand this and the habits of our clients, we make the buying process so much easier. It’s at this point where we create solutions and where we deliver products and services that enhance their lifestyle. Once we get this, we’ll stop trying to force clients to come around to our way of thinking and instead, come around to theirs.

Susanne Dansey is the Managing Director of Purple Cow Ideas Management – an organisation that facilitates a paradigm shift in the collaborative nature of the ICT Industry. You can follow her on Twitter and join the conversation on Facebook.


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