“The lady doth protest too much, methinks.”

Social media has a lot to answer for – it has become a low-cost and easy-to-use medium to communicate to our peers, colleagues, and clients.

Because we have been quick to integrate it as part of our core communication strategy, it is not surprising how popular it has proven to be.

Some use it to connect or educate, some use it to inform others of their latest business developments, whilst others use it to benchmark their performance against the competition. What ever you use it for, if you are connected to more than 20 avid users, then you have a lot of noise to cut through to get to what you need to know.

All the noise can make it easy for those dazed from a low ebb in their business to think that simply shouting will get them back on the horse.

Whilst they would be right to sustain a consistent level of communication, their decision to avert the eyes of their audience and distract them with a masquerade is questionable.

In an effort to save a face that never needed saving, tempted users switch from a status that once resonated with integrity and calm, to a persona that risks inhibiting real connections being made.

If you have the trust and attention of those around you, why is it appropriate to distract them with untruths when things get tough? By not always having something of useful to say on social media, does it necessarily mean you don’t have something of value to discuss another way? Why not go back to basics and re-enforce real and human connections with those who can lift you out of your ebb?

Social media as it is a fragile beast that demands your integrity to ensure long-term success… never be fooled into thinking it is the other way around.

Susanne Dansey is the Managing Director of Purple Cow Ideas Management – an organisation that facilitates a paradigm shift in the collaborative nature of the ICT Industry. You can follow her on Twitter and join the conversation on Facebook.

(Quote in title taken from Hamlet Act 3, scene 2, 222–230)


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