The “Yeah-No” Epidemic


If when you are looking for a response and you get one that kicks off with “yeah-no…”, take it as they don’t agree with you but don’t want to offend or discuss it further with you. You may even find they weren’t even listening to your original point or question and were instead hanging out for you to finish so that they could get whatever was burning a hole in their brain out there instead.

What you say and the words we use are too important to be mis-used or overlooked, so if you want a real and useful answer, don’t settle for ‘yeah-no’ and follow up with the person. Even if it results in a “no”, it’s at least giving you the chance to do something about it.

If you want to get anywhere in this world, settling for indifference or incorrect feedback won’t help you.

(That goes for all the ‘yeah-but’ers in this world too.)

Susanne Dansey is the Managing Director of Purple Cow Ideas Management – an organisation that facilitates a paradigm shift in the collaborative nature of the ICT Industry. You can follow her on Twitter and join the conversation on Facebook.

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