Serial Entrepreneur: Myth or Muddled Cliche?


Entrepreneur; another one of those words over-exposed and mis-used by those who don’t necessarily fit the criteria.

There are lots of people in the world who we know of and admire because of their vision, stamina and the successes that have made them who they are today. It’s very easy for everyone to get caught up in the romance often capitalised on in films such as ‘The Social Network‘ or ‘Invictus‘ where the star of the movie persists in the face of adversity to attain success. But it is important not to assume that everyone is going to be king of the castle since the world needs people who work best when lead.

And amongst all those people trying to get their crown to fit, there are those who hide behind the guise of ‘serial entrepreneur’ in the same way others hide behind ‘organic growth’. It is these people who use these terms to the point of cliché when really they should be honest with themselves and realise they’re best placed under the guidance of others. It may be that they’ll never be firing others on the Apprentice but it also mean just mean that they’re just not ready yet to run under their own steam.

How many times can someone fail before ‘serial entrepreneur‘ loses its veneer and we have to get real?

When someone you know reaches that point, it’s time to sit them down and assist with their reality check. Resetting their expectations and reconnecting them with their passions, abilities, and values may be the best thing you ever did.

Susanne Dansey is the Managing Director of Purple Cow Ideas Management – an organisation that facilitates a paradigm shift in the collaborative nature of the ICT Industry. You can follow her on Twitter and join the conversation on Facebook.

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