Wealth Creation


Do you know what this is?

This dear reader is the future of Olympic casual sportswear for athletes and fans alike!

Okay, so you have to squint a little to imagine that and overlook the jaundice – but six 13 year old girls created this in aid of showing the business opportunities surrounding the London 2012 Olympics as part of their Young Enterprise project.

Last week, we headed up to Coloma Convent Girls’ School to help their Year 9 students spend the day get a better handle on business using next year’s Olympics as a focal point.

It was my job to stand up and present a 15-minute insight into life as a female business owner with a background in technology. I’d be following one of the projects which was all about wealth creation and it was interesting to hear how everyone defined ‘wealth’. It’s a subject I love talking about but it meant scrunching up my technology notes in favour of something to be pitched at a higher level.

You see, here at the Cowshed, ‘wealth’ is defined as so much more than £s and pennies, and having lived in Sydney for a few years, I can testify that the 2000 Olympics left a legacy that enhanced a culture for more than just the two weeks it took place in. Up until that point, the girls thought wealth was just about how big your bank account was, and not about work/life balance, culture, values, and an intrinsic moral operating system.

So the jaundiced toilet roll/ balloon head model you see above became more than just a short-term retail project; when it came to the girls pitching their idea to me, they began to think about how it opened up training programmes for those looking to get into design, and how it delivered a sense of ‘tribe’ to those who would wear it.

Wealth seems to be more about a sense of satisfaction these days and less about working a high-paid job to the detriment of your personal life. In fact, the BBC’s Radio 4, broadcast a similar message on Sunday where they highlighted examples of individuals who had jumped out of the City to work on their passions (worth a listen!).

Whatever your area of business may be, have a think about how you are generating a holistic sense of wealth for you and your business. Like the Activia adverts – if you feel good on the inside, you’ll look great on the outside.

Susanne Dansey is the Managing Director of Purple Cow Ideas Management – an organisation that facilitates a paradigm shift in the collaborative nature of the ICT Industry. You can follow her on Twitter and join the conversation on Facebook.

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One thought on “Wealth Creation

  1. Thanks again Susanne for your fantastic contribution to Young Enterprise’s In Business with the Games programme at Coloma Girls’ school last week.
    Your insight delivered in such an engaging manner was so much appreciated by the students and staff. We very much look forward to your participation in our programmes next month and beyond!

    Bracey Parish

    Area Development Manager, Young Enterprise, South London

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