Last week, the team visited Coloma Convent Garden Girls’ School to help with their recent Young Enterprise project. When we spoke to the girls, the thing that really stood out was that each girl had a different view of what they wanted to do in the future. They were all passionate about business, but clearly each had a different view of what their future would look like. One of the girls even told us that one day she would like to own a business which stocked similar products to Marks & Spencer and wanted to develop this business into franchises across the U.K.
When we become adults, we forget these dreams and goals, instead focusing on the practical way in which we can make money. The companies that we work for are also bottom line driven, they want to drive profits and they sometimes forget the reasons why they are in business.
So our challenge now is to start the “thinking big” process. Decide for yourself what your short-term (within 12 months), medium term (1-3 years), and long term goals (3+ years) are. Make a list for each goal, and start the process of writing it in your calendars, schedule it like you would do any meeting or event you have planned.
Refine your lists every couple of months to ensure that you are reaching your deadlines, if not, ask if these goals are ones that you truly want or do you need to change or adjust them to fit your new reality. Not until we take an active approach in our lives, can we ever hope to grow into the people we should really be.
For businesses, rediscover why you went into business in the first place. What products and services are you selling? What is your business about? Who are your key customers? What is the key need that we are trying to fulfill for our customers?
Lexi is a Marketing Evangelist at Purple Cow Ideas Management – an organisation that helps technology businesses redesign their business models to help them communicate to their customers better. You can follow us on Twitter and join the conversation on Facebook.