Microsoft’s #WPC11 on your doorstep


For those unable to attend this year’s Microsoft Worldwide Partner Conference, it’s worth remembering that many of the presentations (including those from previous years) will (and are) available online.

The event itself takes place next week on July 10th until July 14th and since it’s taking place in Los Angeles this year, those in the UK will be able to organise their day based on the particular sessions you’d like to catch.

The keynotes typically last around three to four hours so it’s worth bearing this in mind when nominating members of your team to watch them. It’s also a good idea to encourage them to jot down plenty of notes on what they’ve learned so that they can not only go back and inform their colleagues but communicate any relevant information to their clients either directly or using their social media platforms.

Only July 14th Sir Richard Branson will be the event’s guest speaker which may or may not be broadcast (they didn’t last year with Bill Clinton) but there’s plenty of other sessions on the agenda that will help to inspire and inform your team on what’s coming down the road in terms of technology and what we should be aware of in terms of Microsoft as an influencer in our Channel.

Where possible, try and make time for sessions that you wouldn’t normally attend or where the content is already freely available as online technical news/knowledge. During the times that we’ve attended previously, we have always benefited from listening and learning from those who we would otherwise never get the chance to meet.

If you want to keep tabs on the discussions around what’s being discussed as a result of the conference, try searching Twitter using #WPC11 or #WPCLA. You may even want to join in on our virtual conference conversations under #VirtualWPC11!

Susanne Dansey is the Managing Director of Purple Cow Ideas Management – an organisation that facilitates a paradigm shift in the collaborative nature of the ICT Industry. You can follow her on Twitter and join the conversation on Facebook.

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