Change Starts with You


A lot of what we talk about with our clients as well as here at the Cowshed is about how you can change and adapt as a business in the technology industry.

We never promise an instant ‘drink me’/ ‘eat me’ formula, because we recognise that much of what needs to change lies deep below the service where habits, mindsets, and inhibitions lurk. In order to implement change, you have to rely on previous experiences, foresight, and objectivity to help guide people through what can at times be an uncomfortable experience.

One of the easiest places to start with is by looking at the language your management use. This usually gives you a good idea of where they’re at in terms of what they’re trying to achieve versus where they’re mentally at.

Below is a table which we encourage you to use and refer others to; it’ll help you understand where you’re at and whether you have the time, resources, and support to move you forward. If not, then it’s a great conversation starter over the water cooler when talking about how you can begin to even think about change.

Use the next week or so to observe what language your colleagues and clients use and then start thinking about what you might need to help encourage change.

Believe us when we say it’s not easy; but in an industry such as ours where we speak regularly about innovation and efficiencies, it’s about time we breathed the same message internally too.

And when you’re ready, give us a nudge and let’s talk about where you’re heading.

Susanne Dansey is the Managing Director of Purple Cow Ideas Management – an organisation that helps technology organisations redesign their business models to help them build better relationships with their customers. You can follow the team on Twitter and join the conversation on Facebook.

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