Remarkability in Action: CoppaFeel! Garden

Spotted this at the RHS Flower Show at Hampton Court in 2011 courtesy of the CoppaFeel! campaign.

This floor sign grabbed a lot of attention from visitors, most of whom were women so this was an appropriate message.

The use of the word ‘boobs’ helps make it easier for women to talk about this sensitive subject and the conceptual garden the design team had created helped deliver education in a way that they could literally be walked through.

Remarkability Factor: 7/10

What do you think?


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