On a browse around this year’s RHS Hampton Court Flower Show, we bumped into the promotional team for Ecover who were handing out samples of their washing up liquid. Oh yes, exciting I know.
The team were keen to point out that whilst since their inception, their products had been kinder to the environment than others that they hadn’t quite replicated the same approach to their packaging. Until now that is as they now use processed sugar cane to breath their environmentally-friendly approach into everything they pass onto the client.
I really like how they’re helping their customers feel more confident in their products by re-enforcing their message at every step possible.
Remarkability Factor: 8/10 because the team made this their leading point to some already very loyal customers.
What do you think?