BYOD series: Successful BYOD strategy involves successful communication

Much has been written about BYOD, its benefits and implementation but there is a lack of information out there regarding how to communicate with employees for a successful BYOD strategy.

From all of my recent reading around BYOD, I have understood a few clear messages:

–          BYOD is here to stay
–          Productivity is the main benefit
–          Security is the main concern
–          Implementation requires updating policies and communicating them

And it appears that this is the way people see the “communication aspect” – as an afterthought.  I believe it needs to be right at the very start of the strategy, part of the strategy and key to implementing the strategy.  It is all well and good creating a strategy, implementing the technology and security and creating a mountain of new policies.  What you really need is for your people to own those policies, care about security and be part of your security solutions.  And the way you do that is via communication.

I do not mean communicating your policies via an email from HR or the CEO.  I mean really helping your people to understand.  This will probably involve doing things like:

  • Holding breakfast or lunch briefings (fun ones that people want to come to)
  • Creating literature (interesting stuff that people want to read)
  • Contributing to your existing communication channels (like newsletters)
  • Writing clearly and making policies easy to understand
  • Getting your senior managers to help embed behaviours (by setting a great example)

And you cannot just do this once.  Communication lines need to be kept open.  Keep the forums active, keep asking people what they think and change your policies accordingly.  Tell your people about security breaches so you can learn to protect your company together.  Run a set of events and then another set a few months later.

I suggest that communicating with employees is one of the easiest ways to reduce the internal security threats.  Education and awareness will enable employees to understand issues such as remote wipe and how to protect their own precious photos and memories, as well as protect company data.  I bet most of them just haven’t thought about it.

In my second blog about BYOD I explained the amazing savings that Intel Corporation made by implementing BYOD.  Stuart explained “We used service agreements – but these needed communicating well”.

Implementing BYOD securely requires a different mindset.  The challenge is to help change mindsets and that takes great communication with your IT team and your employees.

Technology can often do more than the culture will allow.

Build communication strategy into your BYOD process.

Other blogs in this BYOD series:

What is BYOD?

Why implement BYOD?

How to implement BYOD – steps 1 and 2

How to implement BYOD – steps 3 and 4

Susie May


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