Filed under Strategy

Livery Failure

Livery Failure


  Taking every opportunity to promote your company is important. It ensures that even if it doesn’t immediately compel a potential customer to connect with you, it helps serve as a reenforcement of your brand. In the image above you can see how those charged with the livery design of these Starbucks vans got it … Continue reading

The Importance of Channel Conflict

The Importance of Channel Conflict


Conflict in the IT Channel has always been around exists as a result of the friction created by businesses sharing the same ecosystem but with differing priorities. The word ‘conflict’ often has negative connotations but from it can arise some really interesting new ideas and results. Therefore it’s important not to shy away from conflict … Continue reading

You have to be in it to win it

You have to be in it to win it


You only need to read stories of the likes of Bruce Springsteen or Donny Osmond to know that the life of an artist was tough long before they ‘made it’. I’ve always found the music industry a great source of inspiration when it comes to how I apply myself in my career so I always … Continue reading